CVS Health Product Marketing Director in Northbrook, Illinois
As the Director for Product Marketing, you will be responsible for owning the B2B marketing efforts of our PBM cost management product portfolio. You will direct a team that will establish positioning, messaging and develop and execute well defined marketing plans. It will be your responsibility to ensure business partners are aligned with the plans and positioning intended to drive toward success measures of the product portfolio.
The B2B audience is focused on the decision makers within payors including employers, health plans and consultants. You will help lead segmentation and targeting of this audience as well as deeply understanding the needs and hot buttons for this audience.
You will lead positioning, messaging, narrative development, internal and external communication plans, demand generation and marketing collateral development for the programs in the portfolio. You will ensure the creation of well-defined marketing plans that use insights, research, industry-knowledge and best-practices to form the most effective approaches to engage target audiences, including:
Prioritization of marketing work across the portfolio and ensuring new capabilities and updates are positioned appropriately in the market
Effective marketing plans to support and drive product awareness and adoption goals including demand generation campaigns
Support the sales channel with the right amount of knowledge and resources to effectively deliver positioning and benefits of the key programs to their customers
The tangible results of a product marketer’s work typically include:
Market and competitive intelligence that gives the team a deep understanding of the market
Positioning and messaging that attracts and converts prospects and leads
Sales enablement materials that help sales close more deals
Go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold
- 10 or more years of B2B marketing experience that includes segmentation, customer-centric approach, business analysis, brand/business building, marketing mix development and content marketing
Demonstrated leader and strong driver of results with a proven ability to turn strategy into action
Highly developed interpersonal skills, this includes listening, verbal and written
Excellent relationship-building skills including ability to influence and impact and build consensus across all levels of the organization
Experience with public relations and various media channels including influencer strategy
Bachelors Degree is required
Masters Degree is preferred
It’s a new day in health care.
Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans and community pharmacists, we’re pioneering a bold new approach to total health. As a CVS Health colleague, you’ll be at the center of it all.
At CVS Health, we work every day to help people on their path to better health. Never has it been more important for us to deliver on our purpose to our valued customers, patients, members, and employees. With a presence in communities across the country, CVS Health colleagues are and will continue to be a critical piece of the country’s health care solution. The health and safety of our employees, patients, customers, and members is our top priority as we face the impact of COVID-19 together. If you would like to learn about the actions we are taking as a company as we learn more about COVID-19 and its spread, we encourage you to visit our COVID-19 resource center at https://cvshealth.com/covid-19
We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.
CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran – we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf and EEO IS THE LAW SUPPLEMENT at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm . Please note that we only accept applications for employment via this site.
We provide reasonable accommodations to qualified individuals with disabilities. If you need to request an accommodation, a qualified interpreter, written information in other formats, translation or other services, please contact our Advice and Counsel Reasonable Accommodations team by emailing Advice and Counsel Reasonable Accommodations team at mailto:AdviceCounsel@cvshealth.com or calling 877-805-9511.
If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-338-5609 or firstname.lastname@example.org . For technical issues with the Virtual Job Tryout, contact the Modern Hire Help Desk at 1-877-451-1695 or email@example.com .
- CVS Health Jobs