Aetna Sr Communications Cnslt in New York, New York
Req ID: 52236BR
The Senior Communications Consultant, Markets Communication, is responsible for media relations and public relations strategies to support business growth and advance Aetna's reputation in local markets. The individual will develop and execute a comprehensive plan that aligns with enterprise priorities. The coverage area will be roughly one-third of the country, but the individual also will provide media relations support nationally and for other regions as needed. In each measurable, market-specific plan, the individual will use regional/local assets leadership, business and other partners, including Aetna Foundation and other corporate social responsibility activities, Government Affairs, Marketing, etc. as appropriate to bolster the companys reputation and support growth in our commercial, Medicare and Medicaid lines of business. The individual will partner with enterprise business leads and communication colleagues to understand our evolving priorities, and if/how they would resonate in target markets.
Identify and engage stakeholders both internal and external whose support is needed to accomplish goals.
Establish and/or continue to develop relationships with members of the media who will influence public perception of the company.
Develop communications strategies and plans using best practices, innovative ideas and audience insights.
Advance thought leadership and reputation to support business growth.
Ensure consistent messaging in all communications, and demonstrate strategic understanding of digital channels, including social media, to support communications needs.
Manage agency relationship(s) at the regional/local level.
Establish a system of measurement that captures market-specific results, while identifying best practices and areas for improvement.
Ensure communications are error-free, accurate, appropriately approved and consistent with Aetna's core values.
7 to 10 years in a public relations role; corporate and/or agency experience a plus
Experience as a company spokesperson
Experience developing and executing successful communications programs
Excellent written and verbal communication skills, including the ability to make complex concepts conversational
Proven track record of proactively identifying and pursuing relevant opportunities that resulted in increased audience awareness and understanding of core message(s)
Demonstrated ability to build relationships and collaborate with other professionals toward a common goal
Executive presence and savvy at gaining influence
Strategic thinking, flexibility, resourcefulness
Experience working in a large corporation, and in an industry undergoing complex change
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
LICENSES AND CERTIFICATIONS
Communications/Public Relations Society Of America is desired
Communications/Association of Healthcare Journalists (AHCJ) is desired
Communications/International Association of Business Communicators is desired
Functional - Communications/Media relations/7-10 Years
Functional - Communications/Communication Development - press releases/7-10 Years
Functional - Communications/Communication Development - speeches/4-6 Years
Functional - Communications/Public Affairs - Trade Shows, special events/4-6 Years
Functional - Communications/Communication Development - audio/visual/4-6 Years
Technical - Desktop Tools/Microsoft Outlook/7-10 Years/End User
Technical - Desktop Tools/Microsoft PowerPoint/7-10 Years/End User
Technical - Desktop Tools/Microsoft SharePoint/4-6 Years/End User
Technical - Multimedia//4-6 Years/End User
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Communications