EY Global Media Relations Assistant Director – Technology, Media and Telecoms in New York, New York
Global Media Relations Assistant Director – Technology, Media and Telecoms
Core Business Services
Requisition # NEW00LPQ
Post Date 4 days ago
Join our Core Business Services (CBS) team and you will help support the important business enablement functions that keep our organization running strong. As a CBS professional, you will work across teams to provide the knowledge, resources and tools that help EY deliver exceptional quality service to our clients, win in the marketplace and support EY’s growth and profitability. Major teams within CBS include Finance, Information Technology, Human Resources, Enterprise Support Services, Brand Marketing and Communications, Business Development, Knowledge and Risk Management.
Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.
With so many offerings, you have the opportunity to develop your career through a broad scope of engagements, mentoring and formal learning. That’s how we develop outstanding leaders who team to deliver on our promises to all of our stakeholders, and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities. Sound interesting? Well this is just the beginning. Because whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
EY has a powerful purpose: to build a better working world. EY’s Global PR and Social Media team plays a critical role in helping the firm realize this purpose through its work supporting EY’s brand, reputation and business goals around the world.
This role supports the Technology, Media & Entertainment and Telecoms (TMT) sector cluster and is part of the EY Global Media Relations and Social Media team largely based between London and NY. The primary goal for the assistant director is to position EY as a leading, industry voice across the TMT sectors, but not limited to these. This will include creating a high profile for TMT leaders in the media and in social media, and as well as positioning research, reports and other thought leadership. As part of this, the individual will plan, develop and implement comprehensive communications plans and programs in support of TMT’s business and reputational goals.
The Assistant Director will also work directly with EY’s global PR network to ensure all TMT sector PR initiatives secure media coverage in their key markets and countries. As the media advisor to the TMT sectors, the individual will have knowledge of the sectors, expertise in all of the elements in the PR mix, experience managing social media channels, an ability to manage stakeholders and work well within a globally dispersed across multiple time zones.The ideal candidate is adynamic self-starter andstrong writerthat has a track record in building and maintaining strong relationships with senior stakeholders.S/he also hasthe intellectual rigor to work with complex and, sometimes, technical subject matter to create compelling and headline-grabbing media stories that work across the world. The ideal candidate is an experienced, organized, proactive, energetic, detail-oriented professional who enjoys a mix of strategic planning and practical execution.
Essential Functions of the Job:
Work in collaboration with the TMT global leadership and Brand, Marketing and Communications (BMC) colleagues to create compelling and measurable PR and social media initiatives
Act as proactive media advisor and develop strong relationship with TMT stakeholders toultimately be considered a valued extended member of the business team
Bring fresh ideas and thinking to the team; remain current on PR and social media trends and embed in TMT PR strategy and execution
Position TMT leadership as experts on key industry issues and hot topics byplacing op-eds/comment pieces, pitching reportsand maintaining strong and active social media profiles
Communicate clearly and effectively across all deliverables, including stakeholder communications and measurement and status reports
Plan effectively to create a compelling PR calendar of activities for TMT and track features across all relevant media
Prepare press releases, media briefing materials, plans and reports as needed for launches of global surveys, studies and campaigns
Work across time zones and communicate regularly with the EY global PR network, informing them of appropriate initiatives and briefing them where appropriate
Direct and manage PR agencies as needed
Continually act as an ambassador for BMC across all internal and external engagements
Knowledge, Competency and Skill Requirements:
Deep understanding and proven experience leading/executing PR across the TMT industries
Strong knowledge and natural curiosity in trends and business issues across the TMT sectors as well as PR and social media
Solid experience in advising, managing and communicating with senior leadership on a day-to-day basis
A self-starter with a hands-on approach, able to juggle multiple projects with competing priorities; a positive attitude and ability to generate results; demonstrate the potential to develop within the organization and PR team
A strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
Ability to maintain and develop media relationships and ideally existing contacts with CNBC, Bloomberg, CNN, Financial Times, Wall Street Journal, Bloomberg, Reuters, Dow Jones
Understanding and experience of social media use in a B2B environment
Cultural awareness and sensitivity
Experience in delivering quality output while working under pressure and appreciation for deadlines
Excellent oral and written communications and networking skills across a wide range of situations and with people at all levels within the organization, including global, senior leadership
This role will be based in New York.
Global travel will be required pending business needs.
- Degree level
Considerable experience in B2B PR and communications – in-house and/or agency
Good understanding and experience of the business, market and regulatory issues facing the TMT sector
Professional servicesexperience preferred but not essential
Proven ability to manage complex processes and/or projects at a global level
Outstanding written and oral communications
Strong digital and social media execution skills
Experience managing internal support networks
Ernst & Young LLP, an equal employment opportunity employer (Females/Minorities/Protected Veterans/Disabled), values the diversity of our workforce and the knowledge of our people.