PwC Cross-Financial Services Marketing Manager in New York, New York
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It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.
As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.
PwC's Marketing and Sales function is a client-centric, high-performing team that drives the Firm's priorities and long-term revenue growth by
passionately positioning PwC as a distinctive brand in the marketplace.
The role of Marketing is to develop and execute data-driven strategies to effectively and efficiently understand our customer's needs and interests to increase brand awareness and generate high margin demand. The team enables client serving professionals to meet their short and long-term goals by providing creative and innovative application of deep marketing expertise in areas such as digital, B2B, data analytics, program management, media (including social), thought leadership, and brand.
Sector Marketing provides clients across all industry sectors (e.g. Consumer Markets, Financial Services, Health Industries, Technology) with points of view and suggested one-firm solutions to client issues that are specific to the world in which our clients work: their industry and company. The Sector Marketing Team advises sector leadership on marketing and other related strategies that address our clients' issues in innovative and interesting ways, creating an environment that drives sales, enhanced relationships and a stronger PwC brand.
Minimum Year(s) of Experience: 4
Minimum Degree Required: High School Diploma or GED
Degree Preferred: Bachelor's degree in Marketing, Communications, Public Relations, or Business.
Demonstrates extensive knowledge of, and/or a proven record of success, in managing efforts in digital marketing techniques, marketing trends and industry-leading practices, emphasizing the following areas:
Managing a data-driven, integrated marketing strategy delivering results against strategic priorities that contribute to developing relationships and increasing brand equity;
Leading and implementing marketing tactics across several functional areas of the marketing mix including: brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership and sales tools, events, etc. and supporting marketing strategy;
Performing competitive and market research to understand client issues, marketing dynamics and competitive strategies and to contribute to development of messaging and marketing strategies;
Drawing and sharing extensive-level insights on marketing activities and processes;
Understanding key business issues our clients are facing and aligning our go-to-market strategy and point-of-view(s) around those issues; and,
Understanding the Marketing and Sales function, including Sales, Marketing, Brand, and Thought Leadership.
Demonstrates extensive abilities and/or a proven record of success, in the following areas:
Managing marketing programs that are on the leading edge and leverage the latest marketing technologies to create a greater client experience (e.g., social listening, analytics, etc.);
Evaluating, analyzing and interpreting voice of the customer and market research information and applying learning to delivery of marketing programs;
Developing strong relationships with peers;
Building and maintaining relationships with subject matter experts and leadership, including effectively navigating a large organization;
Quickly grasping firm capabilities and offerings and incorporate messaging into marketing programs;
Communicating and writing effectively emphasizing translating complex concepts into easy to understand and compelling messages;
Developing and executing marketing strategies and plans that deliver positive results in brand awareness and revenue growth; Measuring and tracking results of marketing programs and report on return on investment (ROI);
Evaluating the appropriateness of potential marketing activities with alignment to marketing strategy, targets and business development opportunities. Recommending results of evaluations to marketing leadership for approval;
Leveraging proven ability in project management;
Resolving issues independently, coordinating with leadership or subject matter specialty departments when necessary; and,
Managing performance and development of staff through coaching, including providing written and verbal feedback.
All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law.