Northwell Health Coordinator, Marketing - Social Media in New Hyde Park, New York
Req Number 00260K
Works with the department Director and Manager to accomplish the hospital's marketing, public relations and community relations efforts. Participates in various aspects of hospital marketing and communications projects, coordinating specific programs and activities. Works inter-departmentally to develop promotional and information materials for the hospital.
Works directly with department directors in planning, designing and producing brochures, flyers, posters, cards, advertisements and signs for all hospital departments and physicians.
Writes and edits articles for hospital publications and includes involving interviews and research.
Updates hospital website and social media sites.
Coordinates with Medical staff to maintain the Phelps Physician Directory. Takes photos of physicians, gathers demographic information, and maintains in book format for printing.
Coordinates photo and film shoots in the hospital; accompanies location scouts during exploratory visits, negotiates fees, monitors activities of the photo/film crews while on site to protect patient confidentiality and ensure that hospital guidelines are followed. Takes photographs of community and employee events; headshots and clinical photographs.
Prepares digital photos for department, hospital, and media use and creates photo presentations for display.
Regularly reviews hospital signage and brochure displays to ensure signs are accurate and displays are replenished and organized.
Coordinates the filming schedule of the cable access TV show (' Vital Signs' ) and distributes to local cable stations.
Develops PowerPoint presentations for physicians upon request.
Performs related duties as required.
*ADA Essential Functions
Bachelor's Degree in Communications, Journalism, Marketing, or Public Relations, required.
Minimum of three (3) years of experience in Marketing required along with Healthcare, preferred.
Minimum of two (2) years social media for a brand along with strong communications background, preferred.
Fluency in social media platforms, preferred.
Experience of Graphic Design and Web Content Management, required.
Computer proficiency, including advanced skills in MS Office software (Word/Excel/PowerPoint), required.
Proficiency in Quark, In Design, Illustrator, Photoshop, Word Press or related software, required.
Proficiency in Spredfast, Facebook, Twitter, Instagram & LinkedIn, preferred.
Social media experience and digital photography expertise, required.
Experience managing social media channels and building community management, preferred.
Excellent verbal and written communication skills, required.
Excellent organizational skills and the ability to plan and meet deadlines, required.