S&P Global Product Marketing Manager in London, United Kingdom
London, Denver or Houston
11 ( - for internal purposes only - )
This role will be responsible for the development of product, industry sector and solution messaging, sales enablement assets and go-to-market strategies that are utilized in global and regional sales and marketing efforts. Their market, product and customer insights will help align business priorities and Product Management initiatives within the Sales & Marketing functions. The Product Marketer delivers personas, competitive intelligence, sales enablement assets, and product, sector and solution messaging as well as identify and define broad market themes in support of all global and regional programs and events plus key projects including product launches, enhancements and discontinuations. They will undertake an analytical and data-driven approach to understanding the market by identifying the target audience and matching customer needs to solution opportunities. They will also take an analytical and data enabled approach to validating and communicating the impact of product marketing activities.
Work with Marketing Leadership to scope product marketing requirements, budget, resource needs and delivery timeframes.
Represent product marketing strategy and objectives in relevant Marketing Taskforces and Commodity Communities
Work with Product Management leads to understand their strategy and define product marketing strategies to meet business objectives
Work with Sales leads and Sales Training lead to identify the types of sales enablement materials that are appropriate to support prospect & customer conversations per PRG Sales Methodology application.
Optimize and standardize the development of customer value propositions, based on the challenges, wants and needs of target personas in target industries across the team
Develop simple, highly differentiated product, sector and solution messaging for the relevant target audience.
Develop customer-facing assets that map company and solution capabilities to customer needs across different stages of the customer journey, working with the Demand Centre to ensure creation meets demand expectations.
Provide sales enablement toolkits that align with the sales methodology and map to the different stages of the sales process.
Communicate and distribute core assets and messaging to stakeholders using a repeatable framework.
Provide a balanced combination of strategic thinking, market knowledge and project management, collaboration with Marketing functions and hands-on application of the solutions marketing strategy.
Analyze metrics to help team identify what is and isn t working
Consider new and innovative ways to connect with our audience through messaging and assets including taking a pilot approach to vendors and not being afraid to fail and share that learning
Drive continuous performance improvement through the identification, documentation and implementation of product marketing best practices
Strong written and oral communication skills
Strategic thinker with analytical mindset
Ability to build strong relationships across the organization.
A strong customer-focused attitude; confident in dealing with multiple departments and senior management within the business.
Expertise in Product and Solution Marketing.
- Achievement - goal-oriented, collaborative, customer-focused, detailed, persistent, active listener, resourceful, influencer, can-do attitude.
Excellent planning and organizational skills with strong attention to detail, with an ability to take the initiative and deliver projects unsupervised.
Confident to ask appropriate questions to eliciting information to interpret and synthesize information.
Strong B to B marketing experience
Understanding of emerging data delivery technologies
Knowledge of the commodity markets a plus
Experience using marketing automation, Marketo or Pardot a plus
Experience building and managing retention programs a plus
Experience working with CRM, salesforce a plus
Understanding of modern sales and marketing concepts including the following a plus;
Degree in Business, Marketing or related field, or equivalent combination of education and experience in industry.
Proven experience in Marketing or in Product Marketing
Marketing qualifications e.g. CIM, IDM etc
_About S&P Global Platts_
At S&P Global Platts, we provide the insights; you make better informed trading and business decisions with conviction. We re the leading independent provider of information and benchmark prices for the commodities and energy markets. Customers in over 150 countries look to our expertise in news, pricing and analytics to deliver greater transparency and efficiency to markets. S&P Global Platts coverage includes oil and gas, power, petrochemicals, metals, agriculture and shipping.
S&P Global Platts is a division of S&P Global (NYSE:
SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence.For more information, visitwww.platts.com
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