Bank of America Digital Marketing Product Manager I in Charlotte, North Carolina
Develop digital marketing campaigns to drive online traffic, consideration, and sales to prospects and existing Bank of America customers.
Leverage online channels, including mobile and desktop paid search, social, email, ATM, and placements on Bankofamerica.com and the Bank of America mobile app.
Integrate closely with product marketing to develop digital strategies and provide input on overall marketing strategy.
Partner with teams inside and outside the organization, including segment marketing, product, eChannels, media, and agencies, to ensure integration and innovation.
Develop test and learn opportunities to improve performance.
Regularly review and understand campaign performance in order to optimize and make strategic decisions.
BS/BA or equivalent experience
5+ years of cross channel marketing experience
Works well independently and within a large, matrix organization
Can manage aggressive deadlines, complex approval processes, and multiple projects at once
Agency partnership experience, financial services experience, campaign measurement, budget management, presenting to groups of all levels
Detail-oriented with exceptional organizational, verbal and written skills
Effective time management, organizational skills, prioritization skills and relationship management skills
Self-motivated, positive attitude and ability to manage multiple tasks in a fast-paced environment
Proficient in MS Office Product Suite (Word, Excel, PPT)
Posting Date : 12/07/2018
Wilmington, DE, BRACEBRIDGE II, 1020 N FRENCH ST,
Boston, MA, 100 FEDERAL ST (MA5100),
Charlotte, NC, ONE BANK OF AMERICA CENTER, 150 N COLLEGE ST,
- United States
Travel : Yes, 5% of the time
Full / Part-time : Full time
Hours Per Week : 40
Shift : 1st shift
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