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CVS Health Product Marketing Advisor in Boston, Massachusetts

Job Description

As the Product Marketing Advisor, you will be responsible for executing and supporting plans to help improve sales channel, overall marketing process and managing the pipeline opportunities that come through the product team.

You will handle the planning and coordination of all product marketing efforts touching the sales teams by segment and the calendar for external direct client activities. This role will require you to use your marketing experience to approach all work through a marketing lens for the product marketing needs including:

  • Managing how each product plugs into sales channel activity

  • Defining how individual products are prioritized for the client-facing calendar

  • Managing key sales channels that are critical for communication

  • improving strategic proposals process and segment-specific needs for product portfolio

This role is critical in helping enable and execute on the marketing plans for our entire product portfolio. It will help support collaboration within the PBM Marketing team, product commercialization and sales operations.

Required Qualifications

  • At least 5 years of B2B marketing experience that includes segmentation, customer-centric approach, business analysis, brand/business building, marketing mix development and content marketing

Preferred Qualifications

  • Experience developing and/or executing on marketing plans that rely heavily on sales teams for selling effort

  • Outstanding interpersonal skills, including listening, verbal and written

  • Strong critical thinking skills with an ability to develop and put into action sound business plans that achieve objectives

  • Excellent relationship-building skills, with proven ability to influence and impact and build consensus across all levels of the organization.

  • Ability to schedule people, tasks or projects and to develop realistic action plans given time and resource constraints

  • Health care experience and understanding, PBM and Clinical experience a plus

  • Experience working on demand generation plans

  • Experience with Strategic Proposals content and process

Education

  • Bachelors Degree is required

  • Master’s degree is preferred

Business Overview

It’s a new day in health care.

Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans and community pharmacists, we’re pioneering a bold new approach to total health. As a CVS Health colleague, you’ll be at the center of it all.

At CVS Health, we work every day to help people on their path to better health. Never has it been more important for us to deliver on our purpose to our valued customers, patients, members, and employees. With a presence in communities across the country, CVS Health colleagues are and will continue to be a critical piece of the country’s health care solution. The health and safety of our employees, patients, customers, and members is our top priority as we face the impact of COVID-19 together. If you would like to learn about the actions we are taking as a company as we learn more about COVID-19 and its spread, we encourage you to visit our COVID-19 resource center at https://cvshealth.com/covid-19

We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.

CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran – we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf and EEO IS THE LAW SUPPLEMENT at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm . Please note that we only accept applications for employment via this site.

We provide reasonable accommodations to qualified individuals with disabilities. If you need to request an accommodation, a qualified interpreter, written information in other formats, translation or other services, please contact our Advice and Counsel Reasonable Accommodations team by emailing Advice and Counsel Reasonable Accommodations team at mailto:AdviceCounsel@cvshealth.com or calling 877-805-9511.

If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-338-5609 or cvshealthsupport@us.ibm.com . For technical issues with the Virtual Job Tryout, contact the Modern Hire Help Desk at 1-877-451-1695 or cvs_support@modernhire.com .

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