Bank of America Marketing Program Dev Mgr II in Boston, Massachusetts
The Small Business Marketing Lead will be responsible for developing the marketing strategy to support the line of business priorities for Deposit, Merchant, Business Services, and Business Advantage Relationship Rewards. These strategies will be informed by competitive intelligence, research findings, and results. Business Advantage Relationship Rewards launched in 2018. In 2019, this strategy will expand, leveraging our early results, to a full acquisition and deepening lever for Small Business which will include a comprehensive program to qualified, needs balances as well as integration into other SB product campaigns. Once enrolled, this strategy expands to engagement and up-tier. This person will be responsible for developing that strategy. This individual will manage a team of program managers that will be responsible for the flawless execution of these programs. These program managers will lead the cross functional team of partners to drive out that execution.
8+ years of Product and/or Consumers Marketing experience, with deep program management skills
Ability to apply and translate complex strategies into specific tactics and actions and effectively execute them within a highly matrixed organization
Ability to effectively lead cross functional teams with both direct and indirect ownership
Ability to impact and influence others, in order to help inform the organization change required to deliver the future state operating model and execute a new customer strategy and plan
Experience working across products, channels and LOBs to facilitate execution and is well respected across teams
Strong management skills, including the ability to prioritize and delegate work, meet deadlines and budgets and effectively address issues to keep programs on track
Strong interpersonal skills, with demonstrated ability to work collaboratively in teams; Flexible, adaptable with demonstrated ability to navigate in ambiguous circumstances
Excellent communication, presentation and facilitation skills
Posting Date : 09/20/2018
Wilmington, DE, BRACEBRIDGE II, 1020 N FRENCH ST,
Boston, MA, 100 FEDERAL ST (MA5100),
Charlotte, NC, BANK OF AMERICA CORPORATE CENTER, 100 N TRYON ST,
- United States
Travel : Yes, 15% of the time
Full / Part-time : Full time
Hours Per Week : 40
Shift : 1st shift
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