Bank of America Digital Marketing Product Manager I in Boston, Massachusetts

Job Description:


  • Develop digital marketing campaigns to drive online traffic, consideration, and sales to prospects and existing Bank of America customers.

  • Leverage online channels, including mobile and desktop paid search, social, email, ATM, and placements on and the Bank of America mobile app.

  • Integrate closely with product marketing to develop digital strategies and provide input on overall marketing strategy.

  • Partner with teams inside and outside the organization, including segment marketing, product, eChannels, media, and agencies, to ensure integration and innovation.

  • Develop test and learn opportunities to improve performance.

  • Regularly review and understand campaign performance in order to optimize and make strategic decisions.

Required Skills:

  • BS/BA or equivalent experience

  • 5+ years of cross channel marketing experience

  • Works well independently and within a large, matrix organization

  • Can manage aggressive deadlines, complex approval processes, and multiple projects at once

  • Agency partnership experience, financial services experience, campaign measurement, budget management, presenting to groups of all levels

  • Detail-oriented with exceptional organizational, verbal and written skills

  • Effective time management, organizational skills, prioritization skills and relationship management skills

  • Self-motivated, positive attitude and ability to manage multiple tasks in a fast-paced environment

  • Proficient in MS Office Product Suite (Word, Excel, PPT)

Posting Date : 12/07/2018

Location :


Boston, MA, 100 FEDERAL ST (MA5100),


  • United States

Travel : Yes, 5% of the time

Full / Part-time : Full time

Hours Per Week : 40

Shift : 1st shift

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