Verizon Director, Search in Basking Ridge, New Jersey
What you’ll be doing...
The Director of Search will lead all paid and organic search from a strategic planning, investment, and partner management perspective. This leader will merge, manage, grow and lead both the SEO and SEM functions. The Director should bring a fresh perspective on how the tech stack should evolve and will drive the decision-making process on any changes/shifts necessary. This leader will build relationships with external search partners and will scale and manage a team that is split across paid and organic search duties. This leader will bring a strong understanding of the evolution of search and the benefits of thinking about SEO and SEM holistically. With their sophisticated knowledge of and insight into the search landscape, s/he will architect the future of Search at Verizon.
This leader will be responsible for:
Leading and managing Verizon’s SEO and SEM functions within the marketing organization
Overseeing the partnership of the SEO functions between digital operations and marketing
Scaling teams to support the SEO and SEM functions
Making recommendations and driving decision making with respect to any changes to the existing tech stacks
Building and managing relationships with all external search partners
Overseeing the execution and resources associated with SEO/SEM campaigns
What we’re looking for...
10+ years of marketer / agency / consultative services experience in SEM & SEO
Bachelor’s degree or equivalent experience
Proven track record of growing and leading a technically advanced team of media professionals
Able to manage both SEO and SEM authoritatively; deep understanding of how SEM interacts with SEO
Accomplished in search analysis and reporting. Data visualization experience a plus.
Fluent in data-driven targeting and reach strategy
Passion for digital communications, new technologies and constantly evolving our approach
Exceptional communication skills
Abilityto manage large projects across multiple stakeholders
Able to operate and influence across divisions, departments and teams
Working knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
Mastery of primary buying platforms & formats (Google Ads, Search Ads 360, Yahoo! / Bing, PLAs, Shopping engines)
Mastery of Technical, Onsite and Offsite SEO
Familiarity with leading SEO technologies (Google Search Console, SimilarWeb, Botify, BrightEdge)
Ability to maintain accurate financial records
Experience building forward-thinking business strategy; structuring and building an offering to support the execution of the strategy
Ability to analyze data, monitor campaigns for improvements, ensure campaign goals are being fully met
When you join Verizon...
You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.
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