Adecco Group Adia - Head of Demand Generation -- Austin, TX in Austin, Texas

SUMMARY:

The Head of Demand Generation (US market), will be responsible for the development and day-to-day management of inbound lead generation and account-based marketing campaigns, sales enablement and performance tracking. This person will be based in Austin and build Adia's demand generation capabilities from scratch and scale up marketing performance to support the company's growth targets.

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Own the demand generation and every step of the lead management process, from lead capture to follow-up

  • Get to know Adia users (employers) inside and out; deeply understand their habits, preferences and pain points to develop effective lead generation campaigns

  • Work collaboratively with the sales team to understand the quality of MQLs and ensure they follow up with customers and prospects

  • Set up the marketing automation infrastructure and processes such that it can support a rapidly scaling business

  • Plan, coordinate, and execute multiple end-to-end demand generation marketing programs on schedule, within budget and with excellent attention to detail

  • Manage the creation of acquisition-focused content such as case studies, blogs, infographics, video, whitepapers, webinars and more

  • Write compelling copy and effective calls-to-action to drive conversion across SEO, SEM, email and social media

  • Support sales development reps and field sales with marketing material as needed for outbound calling efforts and sales customer visits

  • Manage list segmentation and scoring to deliver targeted, timely, and relevant messaging that engages and converts

  • Analyze, optimize and report campaign performance to the sales leadership on a weekly basis along with return on investment

  • Test and experiment with the goal of optimizing the lead nurturing process, progressing opportunities and accelerating the close.

  • Recruit, onboard, and develop a small B2B marketing team

MINIMUM EDUCATION & EXPERIENCE REQUIREMENTS:

  • Bachelor’s degree with a focus on business and/or operations or equivalent experience.

  • 5+ years experience working in a fast paced environment in a similar role

  • Experience working in an agency or company managing multiple campaigns

  • Hands-on experience with tools like Salesforce, Hubspot, Pardot or Marketo

KNOWLEDGE, SKILLS & ABILITIES REQUIREMENTS:

  • Understanding of KPIs in SEO, SEM, display advertising, e-mail marketing and social media.

  • Firm understanding of buyer motivation, B2C marketing, and sales enablement.

  • Able to communicate effectively and clearly verbally and in writing, both in one-on-one and in group presentation situations. Able to interact and communicate with all levels of staff and management.

COMPANY OVERVIEW:

Adecco Group North America, through an impressive portfolio of staffing industry leading brands including Accounting Principals, Adecco General Staffing, Adia, Ajilon, Entegee, Lee Hecht Harrison, Modis, Paladin, Parker+Lynch, Pontoon, Special Counsel and Soliant is the world’s leading provider of Human Resources solutions.

We are the workforce experts delivering staffing and career service solutions to organizations and individuals across all industries. Collectively we harness the power of some of the greatest talent in the world. That talent and expertise allows us to do business globally and act locally with deep knowledge in niche areas.

Every day, we have more than 100,000 associates on assignment, 30,000 colleagues working internally to support more than 10,000 clients in the United States and Canada. Ensuring our business units are prepared to deliver outstanding service to our associates and clients, the Adecco Group North America team provides a strong infrastructure through our corporate and shared services teams.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

External Company Name: Adecco Usa, Inc.

External Company URL: adecco.com