Verizon Manager - Product Marketing in Atlanta, Georgia
What you’ll be doing...
At Verizon Connect, we guide a connected world on the go.
We’re in it to win it. Today we’re the #1 global provider of fleet management solutions for both enterprise and small/medium businesses. Our consumer products, like Hum, create a more connected ride with vehicle diagnostics, emergency assistance, and WiFi. And to top it off, our partnerships with major car manufacturers help us care for more drivers with our connected technologies.
As a top 20 SaaS leader, we know our talent is the most important component to our success. We hire top talent and empower them to do their best work. As a division of Verizon, we combine the fun and excitement of a start-up environment with the resources, operational excellence, and brand recognition of an established tech giant.
At Verizon Connect, we know our talent is the most important component to our success. We hire top talent and empower them to do their best work. As a division of Verizon, we combine the fun and excitement of a start-up environment with the resources, operational excellence, and brand recognition of an established tech giant.
As the Manager-Marketing for Product Marketing at Verizon Connect you will set strategy and lead projects for Hum, our industry leading aftermarket connected car technology to:
Develop product positioning and messaging that differentiates Hum from competitors in the market, and drives customer growth and loyalty
Act as the primary point of contact for Hum Marketing - in partnership with Marketing, Product, R&D, Training, Operations and Customer-facing teams to plan and take part in the launch of new products and feature enhancements
Communicate the value proposition for Hum and new product enhancements to customer facing and partner channel teams and develop sales tools that facilitate the selling process
Brief the PR team about new products and feature enhancements
Through interviews, surveys, focus groups and sales data, gain insight into customer use of current products, untapped opportunities and buyer personas, leverage these insights to create programs that drive customer growth and loyalty
Use market research and competitor data to recommend product pricing and promotions
Collaborate with product management, engineering and hardware manufacturing departments to prioritize development of new products and features
What we’re looking for...
To be successful in this strategic role, you should possess a reasonable combination of the following:
Minimum of 5-7 years’ experience working in marketing, product or project related roles, experience in a technology company and with subscription based products or services is a plus
Proven track record in producing strong results in end to end execution and rollout. Must demonstrate strong project management skills
Proven ability to make decisions and gain buy-in across multiple audiences and cross functional area of the business. Excellent collaboration skills are required
Strong and attentive listening skills with the ability to analyze the situation and draw appropriate conclusions in order to understand the needs of both internal and external audiences
Experience in business analysis and understanding business requirements, demonstration of keen business acumen and analysis – identifying opportunities / issues, synthesizing and identifying trends and patterns, drawing conclusions and making recommendations
Proven ability to communicate with and present to multiple levels of the organization
Demonstrated intermediate level proficiency in Microsoft Word and Excel and advanced level of proficiency in Microsoft PowerPoint
Strong written and verbal skills are essential
Self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities
Bachelor's degree or equivalent experience required. Bachelor's degree in marketing or applicable discipline preferred; MBA/Master's degree a plus
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
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