J&J Family of Companies Brand Manager in Malaysia

You will primarily be responsible for planning and implementing marketing activities in line with the overall brand strategy and objectives; as well as short and medium-term strategic brand planning based on a clear understanding of consumer needs and brand equity.

  • Ensuring all facets of marketing mix execution is consistent with defined brand equity.

  • Able to translate regional brand direction into relevant local strategies & plans

  • Managing and delivering brand performance, both financials and non-financials.

  • Partnering with the Customer Marketing & Customer Development team to ensure flawless execution of brand activities, including new product launches, promotional activities, etc.

  • Identifying and promoting best practices from the region and/or global.

  • Collaborating with regional franchise team on developing strategies and action plans for the brands.

  • Leading launch of new products and working with respective agencies in developing an integrated launch campaigns.


  • Possess a Degree in Marketing or related discipline.

  • 4 to 5 years of marketing experience. Experience in FMCG brand management is a plus.

  • A self-starter, can work independently and able to work collaboratively with diverse group of individuals and/or teams, locally within the region and global.

  • Ability to understand and capture business needs by being connected to regional team, our stakeholders, consumers, customers, suppliers, competitors, communities.

  • Possess knowledge / skills such as:

  • Strong verbal and written communication skills in English

  • Analytical and result oriented

  • Interpersonal skills

  • Effective teamwork

  • Commercial mindset

  • Excellent execution capability

Primary Location



Johnson & Johnson Sdn. Bhd. (8275)

Job Function

Product Management

Requisition ID