Verizon Product Management and Development Specialist in Richmond, Virginia
What you’ll be doing...
Ongoing supervision and management of planned programs to ensure quality standards, timelines and targets are all met
Ongoing analysis and insight generation of the MDU market trends, key segments, & competitive dynamics
Development of strategies that will deliver lift in new customer sales, stronger loyalty and customer upsells
Identification of marketing tactics that will drive performance. Tactics could include direct mail, email, digital media, social media, local out-of-home, local events, referral programs, key influencer programs, etc.
Lead overall marketing planning process including plan development, approval and communications process across the Verizon organization
Develop strategy & program briefs to be communicated to critical support teams
Provide direction to key teams supporting tactical marketing communications efforts and program management
Ongoing alignment with critical Verizon teams & players within Corporate Marketing, Product Development, National Marketing, Branding, etc.
Manage & optimize local programs (Events, Activations, Stunts, Apartment Property Engagement, etc.)
Manage ad agencies to deliver on key marketing assignments
Partner with analytics organization to track, monitor and report plan performance and opportunities to improve/optimize
Conduct frequent read-outs on your defined market territory to peer and senior level managers
What we’re looking for...
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Four or more years of relevant work experience.
Even better if you have:
Strong strategic thinking skills with experience in developing successful Marketing Communication campaigns.
Solid understanding of Marketing Analytics to develop and interpret insights.
Experience developing and adhering to tactical plans to meet organizational objectives.
Previous experience in direct marketing, digital media/marketing or local engagement.
Ability to use creative thinking in a fast paced, results-driven environment while adapting marketing messaging to different sub-markets.
Proven ability to successfully manage shifting priorities, demands and timelines.
Strong presentation skills.
Self-starter: independently problem solve and work with cross functional teams and agencies after initial direction on the assignment.
Excellent written and verbal communication skills.
Strong capabilities with PowerPoint & Excel computer software.
Bachelor's degree in Management, Marketing, Communications or related field, preferred.
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.