Kellogg Senior Manager, Shopper Insights - EAST Region in MI, United States

Kellogg Company is the place where you can grow. Where we can each achieve more for ourselves, with a boundless career that shapes the future. Where we can be more for the

lives of others, sharing the benefits of good food.

Lead with us as you will be fully accountable for assessing the primary and secondary research and analytic needs of the Shopper Insights and Marketing Services teams. Develop insight-driven solutions that integrate our categories and brand equity & business objectives with the needs of targeted shoppers and enhance their shopping experience.

While you are at it you’ll be building your network and expertise in a thriving environment of professional development and teamwork. And together we’ll build a stronger future for our company and your career.


In your role as a Senior Manager, Shopper Insights - East Region at Kellogg, you will be part of our success by:

  • Collaborating and working as a committed business partner with functional team leaders

  • Owning strategic consultancy for internal and external stakeholders that identifies opportunities, helps formulate open business questions, recommends research methodologies, and writes research plans and proposals

  • Making methodological and research design recommendations

  • Conducting primary and secondary research including writing requests for proposals, supplier selection and management, and report writing. Owning the research process from stating objectives, design and execution through to interpretation, implementation and commercialization

  • Interpreting research findings and summarizing data analyses into actionable insights that address stakeholder objectives

  • Mining existing research and consumer data on a regular basis to communicate insights synthesized from multiple sources and different data sets, with the ability to diagnose issues and challenges from the data

  • Partnering closely with other team members within Consumer Insights to ensure appropriate synergies, efficiencies, and best practices are consistent


As well as a hunger to learn and succeed in Marketing, to be considered for this position you must be able to meet the following requirements:


  • Bachelor’s degree with significant related traditional consumer research and shopper/channel insights experience.

  • Ability to tell a story using Syndicated Data and analytics (dunnhumby, Nielsen, etc.) in addition to other research tools

  • Excellent written, oral and interpersonal communication skills with the ability to influence and present effectively.

  • Project and time management skills

  • Proven computer skills and database management.


  • Previous CPG experience

  • Primary research experience

  • Syndicated data skills

  • Experience with traditional CPG research


Travel up to 20% is possible

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this Link at for English or this Link at for Spanish.

Title: Senior Manager, Shopper Insights - EAST Region

Location: USA-MI-Battle Creek - Corporate Headquarters

Other Locations: USA-PA-Philadelphia, USA-IL-Chicago

Requisition ID: MAR001508

Job Function: Marketing

Job Type: Professional

Closing Date: Sep 10, 2017, 10:59:00 PM

Relocation Assistance: No