Kellogg Snack Brand Manager UK & Ireland in MANCHESTER, United States
This is an exciting time to join the Kellogg’s Snacks marketing team based in the UK Headquarters in Manchester. This role will give you the opportunity to deliver fully integrated Marketing & Commercial plans for key brands, in line with the Snacks category strategy and UK & Ireland country master plan.
This role interfaces with cross-functional partners across the commercial team including Sales through to Supply chain plus also partners with the Snacks & Cereal Category business units based in Geneva & Dublin.
WHAT WILL I BE DOING?
Deliver net sales value and net contribution budget for assigned brands in the UK & Ireland;
Develop brand growth strategy & plans for assigned brands across total grocery;
Develop specific plans to drive growth in the Impulse channel;
Own end to end activation of brand initiatives;
Execute winning, integrated plans built from category toolboxes & optimised for UK & Ireland market execution;
Execute and provide input to the category business unit on core range, Innovation & Channel expansion initiatives;
Manage local Marketing budget for assigned brands;
Identify, diagnose and solve brand-level performance issues;
Support Sales & Operations process with forecasting & planning inputs;
Inspire, enable and support the sales teams to drive a winning agenda with retailers for the specific brands.
WHAT DO I NEED TO DEMONSTRATE?
At Kellogg Company, we place a huge emphasis on recruiting the best people to help grow our business and build on our success. To be considered for this position you must be able to demonstrate the following:
Marketing Experience: brand development (Insight, Brand Strategy & Planning, Equity tools, Comms, Media Mix), brand activation (point of sale, Partnerships, Shopper Marketing) and innovation experience (innovation stage gate process, concepts, 4Ps, launch planning);
FMCG and Impulse channel experience: A rich and thorough understanding of how to drive the growth agenda in this channel.;
Leadership: Ability to lead, set direction & influence cross-functional teams;
Project Management: Setting goals, milestones, tracking performance, creative problem solving and drawing on learnings to strengthen plans for the future;
Presentation skills: Ability to present in a compelling way to a large audience.
WHAT ELSE DO I NEED TO KNOW?
Travel within Europe will be required but will not be extensive.
Please note that the closing date may be subject to change. We will interview suitable candidates as they apply, so please don’t hesitate to take this opportunity to submit your application as soon as possible.
Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people.
Title: Snack Brand Manager UK & Ireland
Location: UK-North West England-Manchester
Requisition ID: MAR001439
Job Function: Marketing
Job Type: Professional
Closing Date: Jun 30, 2017, 3:59:00 PM
Relocation Assistance: No