Kellogg Senior Brand Manager -- Keebler Cookies in BATTLE CREEK, Michigan
We are always interested in hearing from talented Senior Brand Managers. Are you looking to use your creativity and innovation to play a key role in advancing Keebler Cookies, one of the biggest brands in one of the biggest food categories in the United States? Grow with us as your goals will be achieved in an environment that cares about career development. Lead with us as you keep our marketing cutting edge and our consumers excited. The passion and dedication our people put into the marketing of our brands is one of the things that makes Kellogg Company great. Enrich yourself as you work for a company that delights the world through foods and brands that matter.
WHAT WILL I BE DOING?
In your role as a Senior Brand Manager at Kellogg, you will be part of our success by:
Developing marketing strategies and plans based on how consumers and shoppers make decisions.
Identifying new growth opportunities for the brand
Translating consumer insights into the development of new ideas and products
Identifying, building and executing powerful ideas that build relevance and motivation for our brands
Briefing and working directly with creative agencies to develop consumer communication, based on insight and brand positioning
Bringing together all marketing aspects from strategic development through execution of an integrated marketing/promotion plan and delivering with excellence
Executing full commercial plans with significant media, shopper marketing, and trade pressure, leveraging both established best practices and cutting edge approaches
Building strong multi-agency partnerships
Leading and working with cross-functional teams, including other marketers, food scientists, sales professionals, supply chain professionals, finance professionals, and nutritional professionals
Developing price-pack architectures which maximize our profitable sales across all the channels where our shoppers shop
Developing people, providing positive and constructive feedback, and placing the right people in the right places to ensure the team is aligned for success
WHAT DO I NEED TO DEMONSTRATE?
As well as a hunger to learn and succeed in Brand Marketing to be considered for this position you must be able to meet the following requirements:
Bachelor’s degree in marketing or related field
Extensive experience in marketing with experience in a supervisory role
Substantial experience in product management or related experience
Demonstrated strength in marketing competencies with particular strength in positioning, brand development, innovation and project leadership
A thorough understanding of marketing and business functions with a CPG Company
Ability to work in conditions which include multiple and conflicting priorities, extended work schedules, and specific time constraints
Proficiency in Microsoft Office applications (Word, Excel and PowerPoint)
Demonstrated ability in written and oral communication
MBA or Master’s degree in marketing or related discipline
Experience that includes proven success in different brand portfolios
WHAT ELSE DO I NEED TO KNOW?
Expected travel is 10%
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this Link at https://e-verify.uscis.gov/emp/media/resourcesContents/EverifyPosterEnglish.pdf for English or this Link at http://e-verify.uscis.gov/emp/media/resourcesContents/EverifyPosterSpanish.pdf for Spanish.
Title: Senior Brand Manager -- Keebler Cookies
Location: USA-MI-Battle Creek - Corporate Headquarters
Requisition ID: MAR001390
Job Function: Marketing
Job Type: Professional
Closing Date: Jun 18, 2017, 10:59:00 PM
Relocation Assistance: Yes